As marketers we are all into photography. It’s such an easy way to transmit a feeling, to tell a story, to involve a customer or present a product.
And now more than ever, humans use images to express their point of view on various matters or just to show what they see at a certain point.
Of course, most of this answers to the need of self expression and we get it, we have that too.
This is our way of trying to make things look (a little) better and that is something that everyone can benefit from.
Creating a photo requires involvement, visually and mentally, compared to taking a photo which is just based on plain sight. But the results speak for themselves.
Two different people shooting the same subject will have very different results. Take these two sets of images for example.
Now let’s see how to make things better…
Step 1 – choose your subject
When something sparks your interest, look around it. Consider it your subject. Then look around for ways to make a good composition for your subject. Try to put it in a good light, in a contrast with another object or in a good place in the photo – research the rules for composition in photography. This will greatly help and offer you tons of options. Placing the subject in different spots creates different results.
PS – it’s ok to get involved and change something in the composition and then shoot. As long as it has a good purpose.
Step 2 – cut the clutter
Narrow your subject. The eye sees a wide angle, but a photograph should have a clear subject. In photography less is always more. Move closer to the subject as necessary to eliminate all elements that don’t belong in the shot.
Step 3 – make use photo techniques
Step 4 – have patience
Have a little patience, don’t take the picture the second you choose your subject it. Take the time to apply step 1. After that, look at it, see if you managed to reach what you’ve set in mind to achieve. Then change your approach to the subject and take another picture. Re-analyze. You will know when you’ve reached your best.
Step 5 – understand how the camera settings affect your picture
Capturing a photograph is based on exponometry – the relation between exposure time and diaphragm. Both regulate the quantity of light that enters the sensor and the quality of the light. By quality we mean colors, shadows, depth of field – we won’t get into technicalities, but this is a major factor in phototography.
Step 6 – use the gear you have at your disposal
Good photos don’t necessarily require a pro camera. A camera phone is good enough because it’s easy to use and does not require technical abilities. Just practice, patience and an interest to make things better.
Keep the lens clean! We recommend this for all cameras, but especially for camera phones since those are more likely to produce poor results from dirty lens.
That’s about it so far. Happy shooting!