When launching a new brand or product, it is extremely important to create effective communication materials that create an impactful first impression and establish an identity with your potential consumer. This campaign was developed in this perspective, presenting a new and fresh beer through a tropical environment.
With a dazzling play of vibrant colors, carefully selected to contrast with the richness of the fruits and the beer itself, all content has been expertly designed to give our campaign a unique and refreshing look.
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For its introduction, various promotional materials were created, such as the initial teaser, product photography, photomontage and other Social Media content. Every detail has been meticulously crafted to capture consumers' attention, conveying an exuberant flavor sensation and a truly unique experience.
